The $330 billion digital advertising industry is failing users, publishers and advertisers. The Basic Attention Token solves the endemic inefficiencies and privacy violations hobbling the digital ad industry.
BAT has seen stunning results since its integration into the Brave browser’s first global private ad platform: 25.4 million monthly active users, 9.2 million daily active users, 1 million verified creators accepting BAT, millions of wallets created, thousands of ad campaigns with leading brands, and growing utility in the most innovative names in blockchain gaming. The results make BAT one of the most, if not the most, successful alt–coin projects to date.
How It Works
Users earn for their attention
Users maintain privacy as they earn BAT for viewing ads.
Creators get paid for making great content
Publishers and creators earn ad revenue and user contributions as well as tips.
Advertisers get a better return
Brave’s anonymous accounting lets advertisers know their ads’ effectiveness without violating privacy.
Ecosystem Participants
Close to 1,000,000 participants accept BAT, including some of the biggest Internet and crypto companies. First crypto application to have more than 1 million users Our private ad network is a first of its kind.
Blockchain based digital advertising
The Basic Attention Token is the new token for the digital advertising industry. It pays publishers for their content and users for their attention, while providing advertisers with more in return for their ads.