There are four basic steps to building a robust but nimble strategy — one that you’ll be able to adapt to different markets while constantly improving through testing and experimentation.
Start with the End Results
Document what you hope to achieve through content marketing. Try to capture all of your goals and map them to the best way of measuring the effectiveness of your content.
Understand the Needs of Your Audience
Create a profile or persona of your ideal buyer — their company types, decisionmaking process, purchase motivators and where they turn to for reliable information.
Own the Conversation
Content should establish your company as an authority on a topic that matters to your audience. Once you have a buyer persona, look for top-of-mind topics that matter to them and design your content marketing strategy such that you’re sharing the right content, at the right place and at the right time.
Be Helpful & Relevant
Relevant and helpful insights are the heart of any successful content strategy. Instead of focusing on making a sale at every turn, focus on helping your buyers. Sales will follow.