We usually think about customer service from a business perspective. It provides a couple additional metrics that we need to track to keep the business going and the sales flowing in.
However, we rarely take a moment to think what it means for our customers.
Do they focus on the same things as we do? What is the main reason customers need to contact us?
Checking how your vision of your customer service aligns with the needs of customers can be a good reality check. After all, you can expect good results only when those visions overlap.