In its latest move to market the traveller places, Kerala business opened Associate in Nursing account within the common mobile videos platform, TikTok, as a part of the app’s international campaign referred to as #TikTokTravel. With this, the Kerala business becomes the primary business sector in Bharat to affix TikTok.
TikTok’s campaign in Bharat, that is understood as #YehMeraIndia, is a shot to showcase the country as a high travel destination, by encouraging the users to share their travel moments in Bharat victimization the hashtag. Kerala business uses this platform to showcase Kerala’s myriad offerings to the planet and it'll facilitate to envision the individuals return to Kerala and skill the destinations primary when viewing them through the platform.
It is fascinating that hashtags of varied places in Kerala have managed to draw in an enormous range of views. a number of the highest viewed travel destinations of Kerala within the app area unit Palakkad (3.55 large integer views), Wayanad (3.29 large integer views), Munnar (3.28 large integer views), Kovalam (29 large integer views) and Thekkady (13 large integer views).
Mr. P Bala Kiran IAS, Director, Kerala business same that “Kerala business is excited to be one in all the primary state business boards to return onto TikTok and be a part of #TikTokTravel and #YehMeraIndia campaigns. we tend to believe this platform can facilitate United States in promoting the state as a pretty traveller destination within the country and it's encouraging to understand that {some of|a range of} the Kerala hashtags have managed to garner an enormous number of views on TikTok. There couldn’t are a higher time for United States to kick-start our TikTok journey”.
TikTok has already grabbed attention with some inventive content within the kind of lip-syncing common songs and motion-picture show dialogues, has currently become more and more common in sharing authentic travel moments additionally. As per a report, over 4,00,000 videos with over one.7 billion views are shared beneath the hashtag ‘travel’ on TikTok. From posting moments wherever the users is seen interacting with nature in numerous ways that to attempting out the native preparation and street food, users are posting their travel moments on the app.