China has pledged to be carbon neutral by 2060 -- and its citizens are helping industries across the country reach that goal. Environmentalist Ma Jun introduces the Blue Map, an app that empowers people to report pollution violations in their communities and track real-time environmental data, holding emitters accountable and helping companies along the global supply chain make informed sourcing decisions. Hear how the app uses the power of transparency to motivate more than 14,000 factories (so far) to clean up.
This talk was presented at an official TED conference, and was featured by our editors on the home page.
ABOUT THE SPEAKER
Ma Jun · Environmentalist, writer, scholar
Ma Jun developed the China Pollution Map, China's first environmental public database, and the Blue Map, a mobile app that helps the public report environmental violations.