Telegram has become one of the fastest-growing social platforms, messengers and digital marketing tools in the past few years. With an increased interest of users to Telegram, a lot of businesses and bloggers moved there to outreach new audiences. If you are still not on Telegram marketing, then you are losing thousands of dollars, here is why.
These are few benefits of Telegram marketing:
Global Shift to Messengers - Chatting with friends or colleagues, communicating with companies, sending money, buying products and services, scheduling appointments just in 1 app is casual for mobile users.
Fastest Growing Messenger - Telegram has been growing very quickly in the past 5 years. In 5-10 years from now, it can easily replace WhatsApp.
Unlimited Audience in Telegram Channels - Telegram channels don’t have any limits. You can easily access 5 or 10 mln audiences. Unlike WhatsApp with a limit of 256 users.
Higher Engagement Rate - The average view rate for the Telegram channel is 20%, while Instagram indicates an average outreach rate of 3% and Facebook – 4%.
Free Bot Automation - In Telegram users can easily create bots and spread them for free. Bot can used for selling products and services, communicating with users, scheduling appointments, broadcasting, etc.
Solutions for Businesses - You can buy Telegram members for your channel or group, get free or paid advertising on other channels, cross-promote, publish links of special Telegram catalogs.
Use Segmentation - You can target age, interests, countries while promoting your business on Telegram.