How to get good results with your eCommerce Facebook ads? Based on most blog articles on the topic, you’re supposed to mess around with complex ad formats and set up a Facebook ad campaign structure based on a five-level conversion funnel. But in reality, the key to successful eCommerce Facebook campaigns is to keep them simple.
🍩 Here are 12 suggestions to keep in mind:
- Keep your marketing funnel simple
- Use a minimal Facebook ad campaign structure
- Avoid creating new ad sets for each new promotion
- Keep your target audiences broad
- Do not over-optimize your campaigns
- Optimize on conversions, not clicks
- Perfect your Facebook Pixel setup
- Use the optimal number of ad creatives
- Use a mix of static and video ads
- Create ad visuals in two formats: feed + stories
- Copywrite the perfect headlines + texts
- Experiment strategically and document key learnings
In case you’d like to work together on your Facebook ad campaigns, reach out at
info@dreamoztechnologies.com. I’m booked with ongoing projects until the end of 2021, but then again I’m good at saying yes to brands with cool products.
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