How Facebook works for businesses
You know your business: Whether you sell in person, online or through an app, you know what you'd like to do next as your business grows. We know people: More than a billion people use Facebook to connect with friends, family and things that matter to them. Facebook connects businesses with people: Marketing on Facebook helps your business build lasting relationships with people and find new customers.
With Facebook Adverts, you can create targeted adverts to reach different audiences and meet your business goals. When you run a Facebook Advert, you choose the audiences that see it by location, age, interests and more.
Reach all the right people - Be specific about who you'd like to reach with your Facebook Adverts. Here's how you can create targeted adverts for the people who'll love your business.
Location - Reach your customers in the areas where they live or where they do business with you. Target adverts by country, county/region, postcode or even the area around your business.
Demographics - The customers your business serves are on Facebook. Choose the audiences that should see your adverts by age, gender, interests and even the languages they speak.
Interests - When people are interested in your business, they're more likely to take action on your advert. Choose from hundreds of categories such as music, films, sport, games, shopping and so much more to help you find just the right people.
Behaviours - You know your customers best, and you can find them based on the things they do – such as shopping behaviour, the type of phone they use or if they're looking to buy a car or house.
Connections - Reach the people who like your Page or your app – and reach their friends, too. It's an easy way to find even more people who may be interested in your business.