Reach, Impressions, CPC, CPM, CTR, CPA, 😓 Relevance Score, Engagement Score, Landing Page View (All or Unique?) 🤯 Video Views, Ad Recall Lift, Spend, Reveue, ROAS... 🥺
The above list includes only 20% (my unconfirmed guess) of ad metrics available in the Facebook Ads Manager.
My point being: You can easily get lost and derailed when evaluating your Facebook ad campaign results.
So what are the Facebook ad metrics that I'm usually checking? There are around three key metrics and another 5 that I use to better understand what's affecting my top three. Also, the metrics that I review depend on the campaign objective.