How Twitter works for businesses
Understand and unlock the power of Twitter for your business. Bring more people from Twitter to your website. A Website Card is a powerful ad format that allows users to preview an image, related context, and a clear call to action in their timeline.
Get website traffic: Extend your reach by seamlessly bringing users to your website via Tweets
Gain relevant followers: Accelerate your follower growth to build an engaged, connected audience
Drive app downloads: Enable users to download or open your mobile app from your Tweets
Target your audience: Whether you want to reach a niche group or connect with people around the world, our varied targeting options can help you get interested audiences to your site.
Manage your budget: Website Cards are priced on a cost-per-click (CPC) basis, meaning you only pay when someone clicks through to your site.
Monitor campaigns: Your campaigns dashboard has the results you need to optimize your Website Cards. Easily track your campaign impressions, results, and cost-per-clicks.
Followers are incredibly valuable to your business. When someone follows you on Twitter, they not only see your Tweets, but they're also likely to become an advocate and customer. Followers feel more positive about businesses they follow, Tweet about them, Re-tweet their Tweets and buy from them. Gaining followers means growing an interested audience with which you can engage over time. Setting up a Followers campaign with Twitter Ads is an easy way to accelerate your follower growth. This type of campaign promotes your Twitter account to desktop and mobile users in places like the Who to follow panel and their Home timeline.